Blog Archives - Insight Generation
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A Student Brand Ambassador team makes a lot of sense for organisations looking to establish, or grow a presence in the student market. Many top brands have done this very successfully, tapping into trusted insiders to reach a whole new demographic of potential customers. If...

It would’ve been difficult to predict that an ambitious ostrich would be helping to earn virtual reality a place at the table among other mainstream media platforms. However with their latest promotional campaign ‘#DoWhatYouCant’, in which a maverick ostrich achieves the impossible – flight –...

Pepsi's latest ad catastrophe should be a warning to all brand marketers and agencies    You will have struggled to miss recent coverage surrounding the most embarrassing high profile brand ad catastrophe in recent times. Pepsi, eager to try and galvanise a young and politically charged audience,...

Getting Glocal Glocalisation isn’t a new trend for big business. It has existed since the ‘80s, and HSBC have been expounding the virtues of being “the world’s local bank” for years. But when it comes to marketing, executives and agencies are occasionally guilty of focusing on...

Identifying key times At Insight Generation, our annual marketing campaigns often run on the academic calendar. While this occasionally throws up problems for our clients’ marketing budgets, we think it’s an essential part of running a properly coordinated annual campaign. A great example is our work with...

Being both a service delivery company with brands to maintain, and an agency with talent for hire, we have experience on both sides of the divide, and we’re confident that the key to getting it right is simply about understanding the benefits of in-house work...