A Student Brand Ambassador team makes a lot of sense for organisations looking to establish, or grow a presence in the student market. Many top brands have done this very successfully, tapping into trusted insiders to reach a whole new demographic of potential customers. If...
If a blog is posted online and no one is around to read it, does it still make an impact? This question is far easier to answer than its “tree in the forest” philosophical equivalent. It’s straightforward, if content is posted online and no one...
It would’ve been difficult to predict that an ambitious ostrich would be helping to earn virtual reality a place at the table among other mainstream media platforms. However with their latest promotional campaign ‘#DoWhatYouCant’, in which a maverick ostrich achieves the impossible – flight –...
Pepsi's latest ad catastrophe should be a warning to all brand marketers and agencies You will have struggled to miss recent coverage surrounding the most embarrassing high profile brand ad catastrophe in recent times. Pepsi, eager to try and galvanise a young and politically charged audience,...
The simple answer – it is suggested the market spending power is around £30Bn per year and set to grow to £37Bn by 2020, according to Experian. Although the size and financial value of the student audience is huge, with around 5 million students in the...
The reason seems to be that many content creators view tone as synonymous with voice. Not so. You can retain your voice and message in copy across numerous platforms, while modifying your tone to reflect your audience and context. For example, let’s say your brand voice is authoritative, personal and reliable....
Getting Glocal Glocalisation isn’t a new trend for big business. It has existed since the ‘80s, and HSBC have been expounding the virtues of being “the world’s local bank” for years. But when it comes to marketing, executives and agencies are occasionally guilty of focusing on...
Identifying key times At Insight Generation, our annual marketing campaigns often run on the academic calendar. While this occasionally throws up problems for our clients’ marketing budgets, we think it’s an essential part of running a properly coordinated annual campaign. A great example is our work with...
Being both a service delivery company with brands to maintain, and an agency with talent for hire, we have experience on both sides of the divide, and we’re confident that the key to getting it right is simply about understanding the benefits of in-house work...
Most of the marketing world is aware of the importance of voice and tone to engaging with an audience. However, a surprising number don’t realise the power that individual words can have over an audience: for better or worse. Spotting winning words Last year Alchemy Worx analysed data from...